Jivamukti yoga was devised in 1984 by Life and Gannon. It is founded upon traditional yoga. The creators added elements taken from their time spent with gurus, such as Swami Nirmalanda, Sri K. Pattabhi Jois and Shri Brahmananda Sarasvati.
In addition to their main headquarters in New York, they have official studio locations around the U.S., as well as London, Berlin, Sydney and other cities worldwide. Jivamukti yoga is also taught in affiliated studios by certified teachers.
There are currently six different types of Jivamukti yoga classes: open, basic, beginner vinyasa, spiritual warrior, private and meditation. Every class is built around a theme and often involves a fair amount of music, chanting and scripture.
Jivamukti yoga has notably become popular among celebrities. Christy Turlington, Gwyneth Paltrow and Uma Thurman are among the famous practitioners of this style.